Brown's latest denied appeal was the second attempt to get an independent arbitrator to allow him to wear his helmet in 2019. Both attempts were shut down swiftly.
The failure isn't a total loss for "Mr. Big Chest." Rosenhaus said the publicity from the helmet kerfuffle has spurred business opportunities for the Raiders receiver, who will likely sport a custom helmet and get paid by a brand to be a sponsor.
"As a result of all the publicity accrued from our efforts to get him to wear that helmet, he has multiple offers on the table right now from various companies to custom-make a helmet for him and pay him quite a bit of money," Rosenhaus said. "We have found, without getting into specifics, some very suitable alternatives. We're very excited. Antonio will be wearing a helmet. He won't be missing any time, and he'll be getting paid a lot of money to do so. It's sort of a happy ending, even though he won't be able to wear the old helmet."
As has been the case with Brown the last several years: Despite the shenanigans that follow him, business is in fact still Boomin'.