To fill the void in a debate-frenzied world, the next nominee with a chance to stop Brady from strolling to the MVP throne seems clear after Sunday: Todd Gurley.
As the best player on the NFL's highest-scoring offense, Gurley's MVP campaign could just be heating up. The third-year running back certainly has his coach's vote.
"I'm obviously going to be biased to Todd, but I think if you just look at it from a production standpoint, he's as productive as any player," Sean McVay said Monday, via the L.A. Daily News.
"He's certainly a special player," McVay said. "With Todd's success, that is a reflection of our offensive unit, but I think it's a great honor for him. I think he certainly has put himself into legitimate (MVP) conversations with that, just based on the production and what he has meant to our team."
The superlatives on Gurley are long after Sunday's performance -- the NFL Research team had two-and-a-half pages of notes on the running back in the post-Week 15 packet.
Gurley ranks first in the NFL in rushing TDs (13) and scrimmage TDs (17), second in scrimmage yards (1,817), third in rushing yards (1,187), and second among running backs in receiving yards (630). Gurley is the only player to score three-plus scrimmage TDs in multiple games (2) this season.
If player grades happen to be your cup of tea, Pro Football Focus ranks Gurley as their top overall running back this season. If you'd rather dissect influencing victories ratios: The Rams are 8-0 when he touches the ball 20-plus times and 2-4 when he comes short of that number.
Perhaps still a longshot to leapfrog Brady, the fact that Gurley deserves to be in the MVP conversation in 2017 given where he and the Rams were one year ago is mind-bending. Thank you, Sean McVay, for helping unleash a talented back after your predecessors failed miserably. The viewing public owes you a debt of gratitude.