The man who utters as few words as possible to the media is able to turn those scant phrases into dollars with ease.
"We heard from our fans and so many of them were saying that they wanted that phrase on the clothing," Chris Bevans, who runs Lynch's "Beast Mode" apparel line, told ESPN.com. "This is just listening to the marketplace."
Listening and making money off it, to be correct.
This isn't the first time Lynch has trademarked one of his own viral sayings. After last season's Super Bowl, the running back trademarked "About that action BOSS;" he owns four "Beast Mode" trademarks; and he has several others filed, including the phrase "Power Pellets" -- a word used to describe his Skittles adoration.