Watkins needs the ball.
"Give the man the ball," Williams said. "I think Sammy is obviously a great player and he can get down the field. He's not just fast and can get vertical, he can make guys miss on the short catches and things like that. So I think the more touches he gets, the better chance we have of winning."
Watkins is currently fifth on the team in total targets (13). Though the number is skewed a bit because he missed a pair of games, Watkins is nowhere near the 10 looks a game he's requesting.
Does this need to change? Yes. Watkins was brought to Orchard Park to be a weapon, not a blocking wideout or a decoy.
This situation isn't going away any time soon, so Roman and Rex Ryan need to find answers to those questions.