NFL NETWORK KICKOFF AD CAMPAIGN FEATURES
DREW BREES, REGGIE BUSH, BRAYLON EDWARDS, ROY WILLIAMS, DON SHULA & JERRY JONES
From Braylon (Edwards) to (your favorite) Bratwurst, NFL Network is everything football. That 24 hour a day, 365 day a year, 360 degree insider coverage of the NFL is illustrated in a pair of 30-second NFL Network commercials, "This is…" and "All business," which debuted nationally this month during NFL games on NBC, CBS, FOX and ESPN.
Featuring NFL players, coaches and owners (complete list below), the on-air spots give fans insight into the network's unparalleled access to the games, the personalities, the analysis, the business, the game within the game and life off the field.
Each commercial showcases players, coaches, staff and owners in various stages of their daily routine, conveying the apt message that NFL Network covers football from "Braylon to Bratwurst" or "A to Z" in a manner that rewards the most avid fan while still enjoyable to grandmas and grandkids.
The campaign features the following NFL personalities:
Drew Brees (Quarterback, New Orleans Saints)
Reggie Bush (Running Back, New Orleans Saints)
Braylon Edwards (Wide Receiver, Cleveland Browns)
Terry Glenn (Wide Receiver, Dallas Cowboys)
Tony Gonzalez (Tight End, Kansas City Chiefs)
Tommie Harris (Defensive Tackle, Chicago Bears)
Matt Hasselbeck (Quarterback, Seattle Seahawks)
Devin Hester (Wide Receiver, Chicago Bears)
Jerry Jones (Owner, Dallas Cowboys)
Shawne Merriman (Outside Linebacker, San Diego Chargers)
Tony Romo (Quarterback, Dallas Cowboys)
Bob Sanders (Defensive Back, Indianapolis Colts)
Don Shula (Coach, undefeated 1972 Miami Dolphins team)
Lovie Smith (Coach Chicago Bears)
Brian Urlacher (Middle Linebacker, Chicago Bears)
Roy Williams (Safety, Dallas Cowboys)
Roy Williams (Wide Receiver, Detroit Lions)
Jason Witten (Tight End, Dallas Cowboys)
New England Patriots' equipment staff members
Highlights of the "This is ..." commercial:
"This is business." -- Detroit's Roy Williams is digitally mapped for a video game
"This is pleasure." -- Dallas' Roy Williams soaks in a whirlpool after a long practice.
Highlights of the "All business" commercial:
Matt Dillon provides the voiceover;
Drew Brees eats breakfast;
Lovie Smith starts his day at the office;
Tony Romo, Jason Witten and Terry Glenn relax in the Dallas locker room just before practice;
Tommie Harris gears up for the game;
Reggie Bush lines up for a play.
"This is NFL Network."
The campaign was developed in collaboration with Los Angeles-based Triple Double.