All the momentum was going Kansas City's way.
"It was a momentum-swinger," running back BenJarvus Green-Ellis said. "That's the thing about the NFL -- most of the games are decided by a few points. When you get a momentum-swinger like that where you punch them right in the gut, it swings the momentum going your way."
Cincinnati plays its next four games against teams that began the day with losing records.
Jamaal Charles had 87 yards rushing for Kansas City (1-9), but that was the only highlight for a team that lost its seventh straight amid a gloomy backdrop at Arrowhead Stadium.
The Chiefs' once-raucous home venue was only about half-full most of the game, and a good portion of those who showed up were dressed in black -- a grass roots effort organized by fans who have been trying to pressure team ownership to clean out the front office.
Perhaps he should have let his eyes wander.
What happened on the field couldn't have put him in a good mood.
Dalton and Green shredded Crennel's porous pass defense, Ellis pounded away at a front line that had played better of late, and a middle-of-the-road Cincinnati defense looked like an iron curtain against a Kansas City offense that has been utterly inept.
"We felt like we gave a couple of games away," said Dalton, who had four TD passes in last week's win over the Giants. "Now we've got momentum and we've got to keep it going. We've had two great wins, full-team wins, with everybody doing their part, and we've got to keep that going."
That's when the Bengals pulled off their faked punt, converted another fourth down and then saw Dalton cap the drive with a 5-yard fade pass to Green, who managed to stab the ball with one hand and then slap both feet into the end zone before falling out of bounds.
Cincinnati made it 14-3 later in the second quarter when Dalton fooled the entire Kansas City defense on a perfectly executed naked bootleg. The 1-yard TD run came on fourth down after a video review showed that Gresham had been stopped just shy of the goal line on a 10-yard catch.
Ellis capped that one off with a short touchdown plunge for a 21-3 lead.
Cassel sustained a concussion earlier this season, and then lost his job to Quinn, who was active for the first time since sustaining his own concussion Oct. 28 against Oakland.
Quinn didn't fare much better leading the Kansas City offense, and the Bengals tacked on Sanu's touchdown catch in the fourth quarter to seal the win.
NOTES: Bengals CB Terence Newman left with a concussion. Chiefs WR Dwayne Bowe (neck) and left tackle Branden Albert (back) also were hurt. ... The Bengals were 3-for-3 on fourth down. ... DT Geno Atkins forced two fumbles, had a sack and led Cincinnati with six tackles. ... Cassel and Quinn combined to go 17-of-30 for 188 yards.
Copyright 2012 by The Associated Press