"We take pride in the billboard postings and different things, which motivates our team," Bradshaw said. "We just use it all for motivation for our team."
The Cowboys bordered on possessed in a season-opening win over the Giants, but Dallas has floated since. This team remains an error-prone, head-scratching operation that can't seem to get out of its own way.
Jones last winter lamented his team's inability to finish a season the way the Giants have done twice in five years: Sitting atop the mountain; overcoming its faults down the stretch to peak at the right time. That's been a problem for the Cowboys for the better part of two decades.
That flashy Week 1 win over Big Blue feels three years old. What the Cowboys accomplish Sunday has a better chance of being remembered.
Follow Marc Sessler on Twitter @MarcSesslerNFL.