Tony Romo was great, but the MVP of the Dallas Cowboys' opening week win had to be owner Jerry Jones' personal eyeglass cleaner. Jones has clearly been amused by all the attention, so we should have seen this next step coming.
Jerry's son-in-law Shy Anderson, who was seen cleaning Jones' glasses, has come up with a new product that will be for sale soon on DallasCowboys.com. The product: "Jerry Wipes."
This is not a joke. (Although it begs for a few.) It is not an Onion Sports article. Anderson came up with the idea to design and order eyeglass-cleaning cloths with the words "Jerry Wipes" printed on them, according to the Dallas Morning News.
"They can also be used for spontaneous shoe shining, if necessary," Anderson cracked. "It started out as a joke, but let's see how far we can take it."
There are so many different ways this could not end well.
Follow Gregg Rosenthal on Twitter @greggrosenthal.