NFL Draft  

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NFL Network sets ratings records for 2012 NFL Draft

  • By National Football League
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NFL Network set records for ratings and viewership on all three days of the 2012 NFL Draft and posted a record three-day average of 757,000 viewers -- up 34 percent from 2011, according to The Nielsen Company.

The network kicked off with a record 1.44 million viewers for its coverage of Thursday night's first round -- up 38 percent from last year. NFL Network viewership was up 46 percent on Day 2 and 31 percent on Day 3.

The NFL's digital media platforms -- including NFL.com, NFL Mobile Only From Verizon and other NFL mobile products -- set a record with its three-day draft coverage as unique visitors jumped 46 percent compared to last year (and 56 percent increase over 2010).

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