Football & Flow: Hit-Boy Feature

Rapper Hit-Boy has established himself as the go-to producer for some of the biggest hip-hop stars in the game. And he's also a go-to producer for football's biggest video game, Madden.

To commemorate the 50th anniversary of hip-hop, the NFL teamed up with Universal Music for "Football and Flow," this unique crossover series celebrating legends of the culture and their love of football.