In a time where some players (and their parents) seek the limelight above all else, Jackson and his family have stayed away from the distractions. Jackson's father, Lamar, Sr., passed away in a car accident when Lamar was young, but even throughout the Heisman Trophy-winning 2016 season, Lamar and his mother, Felicia Jones, limited their media exposure. Of course, Jackson got plenty of exposure during his sophomore season, not only winning the Heisman but also Davey O'Brien and Maxwell Awards, as well as the ACC Player of the Year. Jackson's vision and speed as a runner helped him set a school record with 1,571 rushing yards (ranked 10th in the FBS) and 21 touchdowns on 260 carries. His cannon arm helped him pass for 3,543 yards (230-of-409, 56.2 completion percentage) for 30 touchdowns against nine interceptions. Jackson struggled throwing in the team's final three games, all losses (48 completion percentage, three touchdowns, three interceptions). Jackson played well in his junior season, as well, finishing third in the Heisman voting and earning second-team AP All-American, ACC Offensive Player of the Year, and first-team all-conference honors. He completed 59.1 percent of his passes (254-of-430) for 3,660 yards, 27 touchdowns, and 10 interceptions (four in the team's bowl loss to Mississippi State). Jackson also ran for 1,601 yards and 18 touchdowns (both in the top 10 nationally) on 232 carries, while finishing atop the FCS with 405 yards of total offense per game. In his first season with the Cardinals, Jackson started nine of 12 games (once at running back, against Auburn). His performance against Texas A&M in the Music City Bowl at the end of the year portended his future play, as he ran and threw for over 200 yards on his way to Most Valuable Player honors.