Hurd was a five-star running back recruit who ranked among the top 10 players in the country at his position despite playing in just one game as a senior due to a shoulder injury (he was Tennessee's Mr. Football in 2012 with 3,357 rushing yards). As a true freshman at Tennessee, Hurd led the Volunteers in rushing (190-899-4.7, 5 TDs) and also contributed as a receiver (35-221-6.3, 2 TDs) while starting 9 of 13 games played. He made an impact in his first bowl game, rushing for 122 yards and two scores against Iowa in the TaxSlayer.com Bowl. He was a second-team All-SEC pick as a sophomore, starting all 13 games, again leading his team in rushing (277-1,288-4.6-12), being active in the passing game (22-190-8.6), and excelling in the postseason (Outback Bowl MVP with 24-130-5.4, TD vs. Northwestern). Things began to change in 2016 when Hurd started the first seven games of the year (112-4541-3.7, three TD) but suffered a concussion. He approached his coaches about a position change due to the head injury, and when they declined to move him, Hurd decided to transfer. Baylor accepted him into the fold in 2017, and he sat out the year while learning the wideout position. Coaches used him as a running back on occasion (48-209-4.4, three TD) during his senior season, but he won the Big 12 Offensive Newcomer of the Year award because he led the Bears in receiving (69-946-13.7, four TDs) while starting 11 of 12 games played. Hurd had a procedure on his knee in December, missing his team's bowl appearance.