NEW YORK -- The National Football League today announced that YouTube will exclusively* stream the Friday night Week 1 game of the 2025 NFL season in São Paulo, Brazil on Sept. 5 to a worldwide audience on YouTube and YouTube TV. This marks the first exclusive NFL game to be streamed live and for free in its entirety on YouTube.
"We are excited to expand our relationship with YouTube to bring this year's Brazil game to a worldwide audience," said Hans Schroeder, NFL executive vice president of media distribution. "YouTube and YouTube TV have been incredible partners of the NFL for several years and boast an immense global reach, and we look forward to Week 1 in São Paulo."
"Last year, people spent over 350 million hours watching official NFL content on YouTube, so it's both fitting and thrilling to continue to build our relationship with our partners at the NFL," said Mary Ellen Coe, chief business officer, YouTube. "Streaming the Friday night game to fans for free around the world will mark YouTube's first time as a live NFL broadcaster -- and we'll do it in a way that only YouTube can, with an interactive viewing experience and creators right at the center of the experience."
The NFL announced in February a return to Corinthians Arena in São Paulo, Brazil for a Friday night Week 1 game, kicking off the 2025 International Games with the Los Angeles Chargers as the designated team. The Chargers' opponent will be announced on Wednesday, May 14 when the full 2025 NFL Schedule powered by AWS is released at 8 p.m. ET on NFL Network, NFL.com, the NFL app and NFL+. For additional information regarding the release of the 2025 NFL schedule, click here.
Also, YouTube will team up with the NFL for a multi-year deal for the annual Super Bowl Flag Football game featuring creators and musical artists, with additional international flag football games. This follows the breakout success of the first time YouTube partnered with the NFL on their Super Bowl LIX Flag Football Game, which drew over six million live views on YouTube.
YouTube and YouTube TV have served as the home of NFL Sunday Ticket since the start of the 2023 season. Consisting of all out-of-market Sunday regular season NFL games (based on viewer's location) broadcast on CBS and FOX, NFL Sunday Ticket allows fans in the United States the ability to follow all their favorite teams and players no matter where they live.
NFL programming is the most valuable content in all of sports and entertainment. NFL games ranked as 90 of the top 100 telecasts during the 2024 season.
The NFL and Google have been partners since the League first launched its official NFL channel on YouTube in 2015. Since then, the NFL YouTube channel has grown to more than 14 million subscribers who enjoy clips, highlights, game-day compilations and exclusive original content series. Through the expanded NFL Sunday Ticket partnership with YouTube, NFL fans are able to experience the game they love in compelling and innovative ways through YouTube or YouTube TV. YouTube is the home of sports lovers everywhere.
For the latest news on NFL Media -- comprising of NFL Network, NFL Films, NFL.com, NFL+, the NFL app, NFL RedZone and free ad-supported television streaming service NFL Channel -- please follow @NFLMedia on X and Instagram. Additionally, for general league news visit media.nfl.com.
*Game available via YouTube globally, except in Canada and certain other countries. Game available on mobile devices in the United States with an NFL+ subscription, and outside the United States through NFL Game Pass on DAZN for paid subscribers. In keeping with long-standing NFL policy, the game will be available on free, over-the-air broadcast television in the local markets of the participating clubs.
