NEW YORK -- Tennessee Titans owner Bud Adams is making a friendlier gesture to the Buffalo Bills one week after his obscene hand sign to fans of the team earned him a hefty fine.
A full-page ad on the back of Sunday's Buffalo News read, "We wish the Bills and their fans good luck today and for the remainder of the season." Adams' name is printed below.
The NFL fined Adams $250,000 last Monday for obscene gestures he made at Buffalo fans a day earlier while celebrating the Titans' 41-17 victory.
The NFL said the fine was for conduct detrimental to the league.
Adams issued an apology hours before he was fined. The 86-year-old owner said he got caught up in the win.
A Titans' spokesman could not immediately be reached Sunday for comment. The team was traveling.
Copyright 2009 by The Associated Press
