The NFL has caught Tim Tebow fever, too.
Mike Dunphy, the magazine's publisher and editor-in-chief, said, "Tim Tebow is current. He's a talking piece. You love him or you hate him. What better relevant topic than Tim Tebow?"
The edition will still feature Newton, just not on the cover.
"Initially we had talked about not being controversial and just trying to keep everybody happy and we talked about who would be a good role model to be on the cover, and listen, Cam Newton definitely fits the bill," Dunphy said. "We're still going to feature Cam in the magazine, but we wanted to show the fans that we're not going to shy away from the news."
Also, NFL Network is airing a 30-minute show this weekend focused entirely on the Broncos' unconventional scrambling quarterback.
"Playbook Special Edition: Tim Tebow" hosted by Joe Theismann airs at 10:30 p.m. ET Saturday. This is the first time a "Playbook" show focused on one player will air in a nontraditional time slot on the league's network.
Theismann acknowledges he didn't believe Tebow could win like he's been doing because of his flawed footwork and messy mechanics but has come around to appreciating his unique skill set.
"Enjoy the Tim Tebow experience, just like we enjoyed the run-and-shoot and the flex and the 46 defense and all those other things that came into this game that sort of has its time," Theismann said in an interview with The Associated Press. "Enjoy it. I think what we have to do is be willing to think outside the box and be willing to appreciate things that are different.
"Tim is not conventional, he's not traditional, but by golly, he's a lot of fun."
Copyright 2011 by The Associated Press