Viewership on Sunday peaked at 120.8 million between 9:45 and 10 p.m. ET as the Patriots made their fourth-quarter comeback.
Boston was the No. 1 metered market in the U.S., while Seattle was tied for 17th -- probably because everyone from Seattle was in Phoenix.
The Katy Perry halftime show averaged 118.5 million viewers and a 48.2 average household rating, both of which are also records. Perry earned 3 million more viewers than last year's halftime show.
TV isn't the only place where the Super Bowl starred. Social media also fluttered with every touchdown and Perry wardrobe change.
Perry's halftime performance generated 238,400 tweets per minute.
This animated heat map below from Twitter will give you a visual of the hottest moments on social media. It's both awesome to see the pervasiveness of the game (I see you, Rio) and also highly addicting.