Or, at least, that seems to be the thought process entering Week 4.
"We had some opportunity. We had some throws for shots," Fichtner told reporters, per Triblive.com's Joe Rutter. "If you don't connect or throw them, it never really materializes."
Outside of that, Rudolph's first NFL start consisted of a variety of short throws, a far cry from the passing prowess that led him to prominence in his four years at Oklahoma State where he set numerous school and Big 12 records.
"We were able to go down the field early," Fichtner said. "You've got to throw them. You've got to throw it. You've got to attempt to throw it there."
Despite Rudolph finishing the game 14-of-27 for 174 yards (6.4 yards per pass), two TDs and a pick, Fichtner remains confident in the young QB, who will be the man for the remainder of the season with the injured Ben Roethlisberger out of the picture.
"Whether he's hesitant or didn't feel comfortable or didn't like the matchup enough, that all goes into play," he said. "It could have been the protection. ... I'm not second-guessing Mason at all. We're going to try to be aggressive as we can be from start to finish."