"The cool thing is, we are getting an outstanding coach as the centerpiece, and we are going to build around that," Seahawks chief executive officer Tod Leiweke said last week.
Schneider isn't new to Seattle -- he was the Seahawks' director of player personnel in 2000, under the Mike Holmgren-Ted Thompson regime. Schneider beat out Pittsburgh Steelers contract administrator Omar Khan, New York Giants college scouting director Marc Ross and former Tennessee Titans GM Floyd Reese for the job after interviews that ran through last week.
Schneider interviewed with the Seahawks on Jan. 12, hours after the team introduced Carroll as their replacement for fired coach Jim Mora, The Associated Press reported.
Several candidates believed Reese, the only one in the group with prior GM experience, was the front-runner, and his status as one of two finalists was never in doubt, numerous sources with knowledge of the process told La Canfora. Carroll and Reese previously worked together in the NFL and had strong ties. However, sources told La Canfora that Schneider was heavily supported by Seahawks VP/general council Lance Lopes, who spearheaded the drive to hire Carroll from USC.
Reese and Schneider were the only candidates to meet with Seahawks owner Paul Allen, according to La Canfora. However, the dynamics of the hiring process began to change over the weekend when team officials contacted candidates about possible changes to the Seahawks' structure, sources said. Candidates were asked about their comfort with a revised structure in which the new GM likely would carry a vice president of personnel title and current VP of football administration John Idzik would remain as the team's primary negotiator and salary-cap expert.
That didn't jibe with the original structure of the job, and, for a franchise whose many decision-makers had recently struggled, gave pause to some candidates, La Canfora reported. Ultimately, Carroll, Schneider and Idzik all could end up with varied VP titles, leading to questions about how ties/disagreements are settled.
Leiweke said last week that his job will be to ensure collaboration between the three positions.
The lack of a single authority in football matters is something the Seahawks haven't had since before Holmgren arrived in Seattle from Green Bay to become the coach and GM in 1999.
Schneider replaces Tim Ruskell, whom the Seahawks forced to resign as GM and president last month. The team finished 5-11 this season and lost its last four games by a combined 123-37 score.
Schneider, a 17-year veteran of NFL personnel work, has been the Packers' director of football operations since May 2008. Before that, he was the top personnel assistant to Green Bay's GM for six years.
The Associated Press contributed to this report.