The St. Louis Rams will be the home team during next year's International Series game in London, a team source told NFL Network's Albert Breer on Friday.
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The Rams are owned by Stan Kroenke, who is also the majority shareholder in English soccer club Arsenal.
"We've seen first-hand the increased popularity of the NFL, not only in London but throughout Europe," Kroenke said. "To play a role in that growth over the next three years will be incredible and is a testament to the many good things happening not only in the NFL but also in the St. Louis Rams organization."
"For us in a way it is like, I think, having another home game, we have such a large fan base there," Kraft said. "We have had a group of fans come over from the UK and come here to a game each year and it is a tremendous fan base."
"This year is a very competitive year for sport in the UK, especially with the Olympics in London," NFLUK managing director Alistair Kirkwood said. "Also, with the Rams having made an unprecedented commitment to playing in the UK for the next three years, we wanted to focus on them as our 'home' team without another game taking place."
The Associated Press contributed to this report.