Bradford was selected from among five finalists through fan votes on NFL.com/rookies. The other finalists were cornerback Joe Haden of the Cleveland Browns, running back Ryan Mathews of the San Diego Chargers, safety Taylor Mays of the San Francisco 49ers, and cornerback Alterraun Verner of the Tennessee Titans.
After the regular season, five players will be nominated for Pepsi NFL Rookie of the Year honors. Fans can vote for the winner on NFL.com/rookies throughout January. The winner will be announced at a news conference at Super Bowl XLV in North Texas.
This is Pepsi's ninth year as the official soft-drink sponsor of the NFL and the ninth year that Pepsi will present the NFL Rookie of the Week and NFL Rookie of the Year awards.
A closer look at the finalists: