Bradford was selected from among five finalists through fan votes on NFL.com/rookies. The other finalists were wide receiver Jacoby Ford of the Oakland Raiders, cornerback Devin McCourty of the New England Patriots, defensive end Jason Pierre-Paul of the New York Giants and center Maurkice Pouncey of the Pittsburgh Steelers.
After the regular season, five players will be nominated for Pepsi NFL Rookie of the Year honors. Fans can vote for the winner on NFL.com/rookies throughout the month of January. The winner will be announced at a press conference at Super Bowl XLV in North Texas.
This is Pepsi's ninth year as the official soft-drink sponsor of the NFL and the ninth year that Pepsi will present the NFL Rookie of the Week and NFL Rookie of the Year awards.
A closer look at the finalists: