The Hawaii Tourism Authority and the NFL announced Tuesday that the game will be at Aloha Stadium on Jan. 30, the Sunday before the Super Bowl in Arlington, Texas.
This year's game was in a later time slot, when more people watch TV, and competed against the Grammys on CBS, which attracted 25.8 million viewers, the most since 2004.
Besides ratings, the Miami experiment also produced more ticket sales because of the larger venue and media coverage. But several players have said they preferred playing in the islands.
And cash-strapped Hawaii, which heavily depends on tourism as its economic engine, is eager to say "aloha" again.
Mike McCartney, president and CEO of the Hawaii Tourism Authority, said the Pro Bowl has been a part of Hawaii for more than 30 years and the state welcomes the game back.
Hawaii is paying $4 million per game to host the Pro Bowl in 2011 and '12. The site for 2013 and beyond hasn't been determined.
The tourism agency estimated the 2009 game at Aloha Stadium accounted for $28.6 million in visitor spending, generated $2.9 million in state taxes and attracted 18,000 visitors.
Copyright 2010 by The Associated Press