In response to growing fan support of football in the United Kingdom, the NFL will take another important step in its international development in 2014 when, for the first time, three regular-season games will be played in the UK, NFL Commissioner Roger Goodell announced today at the league's fall meeting in Washington, DC.
"Our fans in the UK have continued to demonstrate that they love football and want more," Goodell said. "Both of this year's games in London sold out quickly. The fan enthusiasm for our sport continues to grow. By playing two games in the UK this year, we are creating more fans. We hope that with three games in London next year we will attract even more people to our game."
The International Series of regular-season games has increased NFL fan interest in the UK, with a current fan base of more than 12 million, including 2.5 million avid fans, a 30 percent increase in avid fans in the past two years.
The Minnesota Vikings' thrilling 34-27 win over the Pittsburgh Steelers in London on September 29 drew a crowd of 83,518 to Wembley. The day before, more than 520,000 people attended a football festival on London's famed Regent Street, enjoying football-themed games and attractions, including visits from Vikings' and Steelers' players and coaches.
Television ratings have shown substantial growth in the UK since 2006 -- with Sunday viewership of NFL games almost doubling and the Super Bowl audience having increased 75 percent. The league also has developed new and stronger business partnerships.
Participation in amateur football in the UK has risen since the start of the International Series, growing by approximately 15 percent per year since 2007.
"The experience the Jaguars have had already in London has been every bit what we anticipated and more, and this is all before we've even played our first game in Wembley Stadium," said Jaguars owner SHAD KHAN. "We made the right decision to commit to playing a home game in London each season through 2016. The Jaguars have a broader worldwide fan base today and the anticipation for our London game later this month is shared by our loyal fans in Jacksonville, so it's a perfect scenario for everyone. The energy and appetite for the NFL in the UK is incredible. The Raiders and Falcons will see for themselves next season."
Atlanta and Oakland next year will each play its first regular-season game beyond the borders of the United States.
"We are excited and honored to serve as ambassadors for our city, our state, and the National Football League," said Falcons Owner and Chairman ARTHUR M. BLANK. "Playing in London will provide tremendous exposure to our team, as well as provide the opportunity to showcase the great international city of Atlanta. We are looking forward to representing the NFL on a global stage by playing in historic Wembley Stadium in what we are sure will be an entertaining game for NFL fans everywhere."