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Advertising unveils 'NFL Perfect Challenge' with $1 million prize introduced the NFL Perfect Challenge on Thursday, featuring a $1 million prize for picking the "perfect" fantasy lineup in any week of the 2012 NFL regular season. Fans may pre-register for the free game now at

A special 30-second commercial during Super Bowl XLVI introduces the game, marking the first time the NFL has launched a digital product with a Super Bowl ad. The commercial was produced with Grey Advertising.

The new offering puts experts and beginners both in the game with a shot at the ultimate fantasy prize. With NFL Perfect Challenge, the NFL has created the first fantasy game for everybody.

NFL Perfect Challenge features an eight-player roster each week -- with one quarterback, two running backs, two wide receivers, one tight end, one kicker, and one defense/special teams unit.  To qualify for the $1 million prize, fantasy team owners must pick that week's highest-scoring player at each position (top two players at running back and wide receiver). 

Scoring is based on the standard fantasy scoring in's fantasy football game. Each week is scored separately and fans may join at any point during the season.

NFL Perfect Challenge will offer additional prizes including a trip to Super Bowl XLVII in New Orleans. 

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