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Advertising launches new official NFL fantasy platform

World's only NFL fantasy game with video including extensive in-game highlights

Free and fast live scoring

Player projections tied to Madden NFL 11

NFL Fantasy Football Presented by Verizon, the official game of the NFL, launches today with exclusive NFL video and in-game highlights for the first time.

The NFL brought fantasy football operations in-house making NFL Fantasy Football the only game that contains video highlights, with thousands of game highlights that make fantasy football come to life. Fans will enjoy game highlights and video analysis throughout the season, customized to each fan's team and each fantasy matchup. Highlights of all significant fantasy scoring plays will be integrated into the platform, making game day on the ultimate fantasy experience. In addition, hours of pregame video, including analysis and fantasy advice, help fans manage their rosters and set their lineups each week.

"The addition of in-game video and highlights will set apart our new official game on," said Brian Rolapp, Senior Vice President of Media Strategy and Digital Media for the NFL. "As video has changed the web, we look forward to it changing fantasy football. Our game will deliver a more dynamic experience and be customized for both veteran and new fantasy players. Fans will not want to miss the chance to join the new leagues now as we continue to produce new features to enhance NFL Fantasy Football in the future."

NFL Fantasy Football makes available two free platforms. NFL Custom League provides fans the opportunity to customize a league for their friends. Fans who sign up for NFL-Managed League will be in a league run by and be eligible to win official NFL prizes.

For the first time, player projections are tied to Madden NFL from EA Sports. As player ratings change on Madden every week, player projections are adjusted on to give fans the most up-to-date information.'s fantasy game also syncs to GSIS, the NFL's official Game Statistics and Information System, for free and fast live scoring and postgame corrections as soon as they are official. is the first place to get the game-day inactives and regular injury reports. In addition, NFL Fantasy Football provides users with a drag-and-drop function to simplify roster adjustments.

NFL Fantasy Football will provide a comprehensive 'Activity Feed' for each player and league. The unique feed contains breaking news, transactions, injury reports, discussions, and league-manager changes all in one place. Fans can see all league activity in one area and make comments on activity as it happens.

As the presenting sponsor of NFL Fantasy Football, Verizon will be deeply integrated into the game, including branding on every league's home page. Verizon became the NFL's official wireless service sponsor in April introducing NFL Mobile, which provides fans with NFL Network, live games, the latest news and information, including in-depth profiles of current players and draft prospects, team updates, mock drafts, expert analysis and more.

The 2010 season will be the first time operations of NFL Fantasy Football are in-house. In August 2007, NFL brought the operations of in-house and re-launched the site. is the home for the most NFL highlights and video on the web.

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