Monday's Heads Up Football news:
- USA Football announced new NCAA vice president Oliver Luck will deliver the keynote address at the USA Football National Conference on Feb. 22 in Indianapolis.
- New York Times examined the second season of "Friday Night Tykes," which returns with virtues played up.
- USA Football profiled Maryville (Tennessee) High School coach Ricky Upton, who also is a Heads Up Football Master Trainer.
-- Bill Bradley, contributing editor