Ford, a fourth-round draft pick, will replace Louis Murphy and make his first NFL start Sunday against the Seattle Seahawks. Murphy has a chest contusion near his lung, an injury suffered when he collided with teammate Marcel Reece while both were trying to catch a pass during last Sunday's 59-14 victory over the Denver Broncos.
"It's really no different for me preparing," Ford said Thursday. "I just have to go out there and make some plays when my number's called. I know all of (the positions) really well, so I'm pretty much comfortable in every single position."
Ford has just two catches this season, both coming last weekend against the Broncos. One went for a first down, the other set up Reece's 1-yard touchdown in the third quarter. Ford also ran the ball twice on reverses for 29 yards.
Along with Nick Miller, who also made his first career reception against Denver, Ford is part of Oakland's young receiving corps that is receiving more attention this season because of the injuries to Murphy and Chaz Schilens.
Murphy hasn't practiced this week and already has been ruled out of Sunday's game against Seattle. That robs Oakland of its leading wide receiver. Murphy's 21 catches for 337 yards are second on the Raiders only to tight end Zach Miller, who has 33 catches for 453 yards.
That moved Ford into the lineup after he previously played almost strictly on special teams. Ford replaced Yamon Figurs as Oakland's kickoff returner early in the season and has averaged 21.2 yards per return ever since, including a season-high 64-yarder against the Houston Texans on Oct. 3.
"Jacoby is improving daily, and the game's not too big for him," Cable said. "(Ford and Miller) both have a good understanding of what we're doing, so it's just an opportunity for them to go out and make some plays."
Ford and the rest of Oakland's receivers should see plenty of work this weekend. Seattle has the NFL's second-ranked run defense and will try to shut down Raiders running back Darren McFadden, who is third in the AFC and eighth overall with 557 yards. He rushed for a career-high 165 yards and matched a franchise record with four touchdowns, three on the ground, in the record-setting victory over Denver.
If the Seahawks have a defensive weakness, though, it's in the secondary, something of which Ford hopes to take advantage.
"It's going to take a good effort on our part, running good routes and just trying to beat them in transition," Ford said. "No matter what, they're still going to be on our hip, so it's going to take a lot of technique and discipline on our part to be able to get open and have some good plays against these guys."
Copyright 2010 by The Associated Press