"We were looking at our schedule," North explained, "and thinking to ourselves, 'What happens if tomorrow we all wake up and we read somebody's Twitter feed and Romo's the quarterback of the Texans? What, then, would we change in our approach to this schedule?'
"The Houston at New England game, for instance. Right now it's a 1:00 CBS game, probably going to be on in 25 percent of the country. If that were Romo-Brady, I'm not sure only 25 percent of the country should see that game. Heck, that game maybe could have been Kickoff if Tony signed early enough."
The NFL is the most engrossing serial on prime-time television, with marquee quarterbacks starring as the lead actors each week.