MILWAUKEE -- One of the men featured in a Visa credit-card television commercial for having never missed a Super Bowl has died. He was 79.
Cook, whose obituary ends with "GO PACK GO," died last week after a blood infection and other chronic issues, including congestive heart failure, his wife, Sarah Cook, said Monday.
She said they had their bags packed and were ready to go to Texas, but Bob Cook told his wife three days before the game that he was too ill to travel to the game.
"It was kind of strange," he said. "Here's his team playing against my team. I thought we'd have a little fun. Maybe put a little wager on the game."
"When football's over, I wait for the preseason," he said. "No, I wait for the draft. Then the preseason. Then the season. Then the postseason. I worked hard not to let it end."
Cook said it was relatively easy to get tickets for the first few Super Bowls. He said he even had to go to a few Super Bowl cities without tickets but always got lucky when he made it there. One year, someone gave him tickets for free, but another time, he had to sell off some of his jazz-record collection to land a seat.
As for how much money he spent on going to each game, Cook said he didn't know.
"I probably could have bought a better house or put a couple new cars in the garage" he said in January. "It's all worth it, and I'm very happy with my household and the way it is."
Sarah Cook, 60, said her husband of 28 years enjoyed doing the commercial this summer and all the attention since then.
"He had so much fun with this," she said. "The last couple months of his life were truly enjoyable."
A reception was scheduled for Tuesday night for family and friends.
Copyright 2011 by The Associated Press