It is time to "Believe In Now" as the NFL ushers in its 89th season with a giant celebration in its special free pregame event, "NFL Opening Kickoff 2008 Presented by EA Sports." Thursday, Sept. 4 in New York City's Columbus Circle.
Usher, Keith Urban and Natasha Bedingfield will perform with activities beginning at 3:00 p.m. ET in the NFL's seventh annual football and music festival. America's Game: The Super Bowl Champions featuring the 2007 New York Giants will be shown to fans in Columbus Circle to kick off the Thursday event.
Portions of the pregame broadcast will air live on NFL Network, will be streamed on NFL.com and will be available via NFL Mobile Live only from Sprint.
The Thursday concert leads into the season opener between the New York Giants and the Washington Redskins at Giants Stadium (NBC, NFL.com, NBCSports.com, Westwood One Radio Sports, 7:00 p.m. ET).
NBC will air concert highlights as part of the one-hour "NFL/NBC Fall Preview" on Friday, Sept. 5 at 9:00 p.m. Stars from hit NBC shows are scheduled to appear at the Thursday concert event.
The performances and appearances are part of the celebration to kick off the 2008 season and to honor the Super Bowl champion New York Giants.
This is the fifth consecutive year the NFL has saluted the Super Bowl champions with the opening game in their stadium on a Thursday in primetime.
NFL Opening Kickoff 2008 is an NFL Network Production and will be executive produced and directed by White Cherry Entertainment, one of the producers of the Super Bowl pregame and halftime shows.