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Jets, Giants have steepest ticket price increases

NEW YORK -- It's costing more to watch the NFL in person this season, especially for fans of the Giants and Jets.

The Team Marketing Report said Friday that average ticket prices for NFL games increased 4.5 percent this year to $76.47, up from a 3.9 percent hike last season.

The New York teams had the steepest increases after moving into New Meadowlands Stadium in East Rutherford, N.J.

Jets non-premium tickets went up 31.8 percent to $114.64 on average, and the Giants rose 26 percent to $111.69. The New Orleans Saints raised their average 20.5 percent to $74.99 after winning the Super Bowl.

The New England Patriots' prices stayed flat, but they still had the highest average cost -- $117.84. The Dallas Cowboys are fourth at $110.20, also with no increase.

The Cleveland Browns have the lowest average ticket price at $54.51, a drop of 0.3 percent. Twenty-one of the 32 teams kept their average ticket cost the same or lowered it.

Among premium seats, the Patriots also were first at $566.67, followed by the Giants ($464.75), Chicago Bears ($372), Cowboys ($340), Tampa Bay Buccaneers ($295) and Jets ($287.41).

There were pockets of empty club seats at the Meadowlands for the first regular-season home games of the Giants and Jets -- but the games weren't blacked out in local markets because premium seats aren't included when the NFL counts sellouts for blackout purposes.

The NFL's premium average was $238.94, an increase of 5.6 percent.

Eric Grubman, NFL executive vice president for business ventures, said this month that season-ticket sales declined for the third year in a row and will be down between 1 percent and 2 percent.

In comparison, the average non-premium ticket for Major League Baseball was up 1.5 percent to $26.74 this year. The average was $48.90 last season in the NBA and $51.27 in the NHL.

Copyright 2010 by The Associated Press

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