Basking in the glory of a Thanksgiving victory over a division rival, Jerry Jones is already thinking about handing out his money.
The price tag seems to be going up by the week.
On Thursday, the former Pro Bowl receiver was the player of the game, taking two passes for long touchdowns, including a 90-yarder that blew the game open. Beyond the TDs, Cooper was a third-down chain mover, giving Prescott a reliable target who can generate separations in key spots.
The 24-year-old receiver said after the game he's out to prove Jones and the Cowboys right for having faith he could live up to the high price tag shelled out to acquire his services.
Despite the high cost, the Cooper trade looks like a win for the streaking Cowboys, who sit as the favorite to take the NFC East with five games to play.
If Cooper's play continues to thrive in Dallas, he'll be in for a whopping new contract. One that Jones is already preparing to pay.