SANTA CLARA, Calif. -- San Francisco 49ers executive Jed York has a new title: chief executive officer.
The 49ers say York, son of owner John York, has assumed the new role in a reorganization of the team's front office and business department.
San Francisco finished 8-8 this season and missed the playoffs for the seventh consecutive year.
Andy Dolich will be leaving the team as chief operating officer, but he will remain a senior adviser to Jed York during the transition.
The 49ers are creating a new position of chief marketing officer in an effort to gain more support and sponsorship as they try to build a new stadium. The general manager, chief financial officer, executive vice president of football administration and CMO will report to Jed York.
Copyright 2010 by The Associated Press