Roger Goodell recognized the questioner, even kidded him.
But Chad Ochocinco wasn't in a joking mood.
Wyche: Window for a deal is open
Steve Wyche writes that the time is now for the NFL and NFL Players Association to make something happen before the "window of opportunity" closes and things grow ugly. More ...
"I can tell you the commitment on behalf of the ownership is on getting an agreement," Goodell said. "This is the window of opportunity to get this done right. Otherwise, uncertainty is going to seep into all of our operations. ... I say, let's get to work, let's get an agreement that works for everybody."
"If they don't talk, I'm pessimistic. If they talk, I'm optimistic," Rooney told NFL Network insider Albert Breer. "I mean serious talk."
Goodell and union officials are scheduled to meet Saturday in Dallas, the first formal bargaining session since November. Two more sessions have been scheduled for next week, at an undisclosed location.
NFLPA spokesman George Atallah described Saturday's meeting as "a window of opportunity" and added: "We intend to go in there with open minds and open ears."
"I don't think it's a good idea to set any expectation, other than the fact that we intend to sit down and continue to have a discussion that should guarantee football for our fans, football for our players," NFLPA executive director DeMaurice Smith said Thursday.
Goodell said Friday it's imperative to have a deal before the collective bargaining agreement expires in a month.
"I frequently have said that I think March 4 is a very critical date," Goodell said. "A lot of different strategies will take place if we're not successful in getting an agreement by that time.
"We need to have intensive, round-the clock negotiations to address the issues and find solutions. I can assure you that I have that sense of urgency and I believe both sides do."
New England Patriots owner Robert Kraft believes things would move faster if business people could sit down on both sides without lawyers involved.
"We can get a deal done in a week," Kraft told Breer.
Asked whether or not the owners will lock out the players, Goodell replied: "We have not made any determination with what will happen on March 4."
The union has said it expects to be locked out if there is no agreement.
"Status quo is not acceptable," Goodell said. "We have to address these issues going forward. ... The pendulum has shifted too far in one direction."
In the owners' view, the shift is toward the players. So they opted out of the agreement in 2008, two years after it was reached.
The major issues are how to divide about $9 billion in annual revenues; the owners' push to expand the regular season to 18 games and reduce the preseason by two games; a rookie wage scale and benefits for retired players.
Goodell added: "There are no deal-breakers."
That includes the league's desire to expand the regular season to 18 games. Goodell said fans repeatedly tell him the quality of preseason games doesn't meet NFL standards.
"That was one of the basis at which we started to look at the 18-2 concept," he said. "I feel an obligation to do the best we can to present the highest quality. If we can't do it right, we won't do it."
Goodell knows his reputation -- and his paycheck -- would take a hit without a deal. Goodell has vowed to drop his salary from nearly $10 million, including bonuses, to $1 if there is a work stoppage.
"I don't want my salary to go to a dollar. My wife doesn't want my salary to go to a dollar," he said, drawing laughs. "But it's a collective sacrifice if we're not able to get an agreement. It should affect everyone in the league. ... We should avoid it to get something done as soon as possible."
Goodell also commented on the following subjects:
Vick's name has been attached to several events that don't fit the rehabilitated image he's trying to cultivate. Goodell said Vick told him others were using his name without permission.
"I don't want him to put himself in a position where bad things can happen around him," Goodell said. "He takes that seriously.
"We're looking for success stories; we're not looking for players to fail. He's paid a very significant price and he's doing the right thing."
» He said the union's request for teams to open their financial records was a negotiating ploy;
» He called the 30-year, $700 million agreement by Farmers Insurance Exchange for naming rights to a potential stadium in the Los Angeles area "a positive development because it's an important revenue stream.
"But even with that positive development, the financing of the stadium in Los Angeles is still a very difficulty proposition."
After Goodell finished his news conference, Ochocinco said he wasn't satisfied with the answer Goodell gave him.
"I was hoping he would give me that father-son answer, but he didn't," Ochocinco said. "He gave what I typically expected."
The Associated Press contributed to this report.