George Pickens' first season in Dallas was a timely revelation for the 24-year-old wide receiver.
Acquired in an offseason trade, Pickens became an integral piece of the Cowboys' high-powered offense in 2025, leading to his first Pro Bowl nod and positioning the wideout for an impending pay day with his contract set to expire.
Jerry Jones is keen on keeping Pickens in the Big D for the foreseeable future.
"I'm talking to George all the time by virtue of my excitement for him," the Cowboys owner said on extension talks with Pickens, via the team's official website. "He's better than, as far as what he contributed to our team, showing the potential that he could contribute. I'm looking forward to getting things worked out so George can be a Cowboy a long time."
Pickens totaled 93 receptions for 1,429 yards and nine touchdowns in his first season as a Cowboy -- all of which stand as career-high numbers. While the Cowboys failed to reach the postseason despite boasting a No. 2-ranked total offense, Pickens showcased his talents once again in the Pro Bowl Games this week with several highlight moments, culminating in him earning the Offensive MVP of the NFL's all-star flag football game.
Pickens is well aware his "price tag went up" following a breakout campaign and made it clear he'd "love to" stay in Dallas this week. But considering the Cowboys' high-priced roster, which includes quarterback Dak Prescott, WR CeeDee Lamb, OL Tyler Smith, and defensive tackles Quinnen Williams and Kenny Clark, keeping Pickens will take some work to achieve.
With a WR market that has skyrocketed in recent years, Pickens is expected to bring in upwards of $20 million a year in his next contract. The Cowboys could also decide to hand the WR a franchise tag, which is estimated to guarantee him $28 million-plus for the 2026 season.
Prescott thinks it's "vital" for the Cowboys to figure out a way to keep Pickens.
"I think it must be done," Prescott said at the Pro Bowl Games. "I think obviously from Jerry to everybody down understands that, and one the impact on this offense and the team and the great player that he is, we've got to find a way to keep him here."
Lamb took it one step further on Friday, telling The Dan Patrick Show on Friday that he'd be willing to restructure his $136 million contract "if it's necessary" in order to retain Pickens.
"I know he's going to get every penny he deserves here in Dallas," Lamb added.
Pickens seemingly found a home in Dallas in 2025 and his teammates are clearly on board with him remaining a Cowboy. We'll see this offseason if the club can ensure he's a mainstay.
