Singapore -- CNBC Asia Pacific today announced that it has secured rights to broadcast delayed telecasts of games and programs from the National Football League (NFL) to bring all the excitement of America's most popular sport to fans across Asia, starting this weekend.
CNBC Asia Pacific secured the rights from YES TV in Hong Kong, which holds the rights for the NFL in most Asian territories.
CNBC Asia Pacific will be broadcasting, on a delayed basis, 2 games a week. The first game will be aired at 1.30 pm on Saturday afternoons, boosting the network's current sports programming line up. The second game will be aired at 7.00 pm, on Sunday nights, followed by the popular NFL Game Day highlights, enhancing the network's Sunday night entertainment viewing.
Jeremy Pink, President and Managing Director of CNBC Asia Pacific commented, "Our programming schedule supports the adage of working hard in the week and playing hard in the weekend. The addition of delayed telecasts of NFL's games and programs to our sports and entertainment weekend line up provides our affluent audiences a complete suite of programs that they can relax with and enjoy."
Yes TV is also separately announcing other deals for live carriage across Asia, including on Now TV in Hong Kong. Yes TV's President Lloyd Chao said, "We're very excited to have both the NFL and CNBC Asia Pacific as partners and look forward to widening coverage and building the fan base for American football across Asia."
"The popularity of the NFL around the world continues to grow," said Kevin Chang, NFL manager of international media. "We are excited about the future of our sport in Asia. By distributing with Yes TV's and CNBC Asia Pacific's extensive Asian network of platform partners, we look forward to having more and more fans experience the thrill of NFL football."
The combination of Yes TV's and CNBC Asia Pacific's distribution ties will give the NFL in-depth coverage across Asia, reaching both the local viewer and the loyal expatriate fan.
