Bridgestone announces four-year extension with NFL

Published: Jun 19, 2012 at 09:59 PM

NASHVILLE, Tenn. -- Bridgestone is switching from sponsoring halftime at the Super Bowl to a yearlong presence with the NFL under a new four-year agreement.

Officials with the Bridgestone Americas Tire Operations and the NFL announced the sponsorship extension Tuesday after a minicamp session at the Tennessee Titans, close to the Nashville-headquartered company.

Philip Dobbs, Bridgestone's chief marketing officer, said the company will be working with the NFL from the combine in February through the draft and the entire season.

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