It's not a surprise that an extension discussion would garner little or no traction.
Due $12.985 million in 2015, Bradford's camp has little reason to capitulate to a team-friendly deal -- just as he had no reason to re-do his deal with the St. Louis Rams prior to the trade. The quarterback enters the final year of a rookie deal signed before the wage scale was imposed, meaning he'll see every penny of his $78 million deal from 2010.
Also adding to Bradford's leverage is Chip Kelly's QB-friendly system.
While the quarterback's knee isn't 100 percent, he's still in the lead for the starting job. If he is healthy by Week 1 and plays an entire season under Kelly -- a big if at this point -- he could put up massive numbers that would have teams fawning over him in a free agent market dearth with decent signal-callers.
Given the dichotomy between the likely stances of the two sides in negotiations, the chances are high that Bradford plays out the final year of his massive rookie deal.