CINCINNATI -- Chad Ochocinco and other prominent NFL players will ask the questions and give reports during Super Bowl week.
Ochocinco, the media-savvy Cincinnati Bengals wide receiver, plans to attend news conferences and parties leading up to Sunday's championship game in Miami, gathering insights from coaches, players and celebrities for his array of social networks.
He'll have help in the unprecedented plan. Washington Redskins tight end Chris Cooley, Baltimore RavensPro Bowl running back Ray Rice and Arizona CardinalsPro Bowl defensive lineman Darnell Dockett also will tote microphones and toss questions at the Indianapolis Colts and New Orleans Saints -- and maybe even NFL Commissioner Roger Goodell.
It's the first such venture since the receiver formed his "Ochocinco News Network" with Motorola.
"It'll be something new, something never done before," Ochocinco told The Associated Press in a phone interview from Miami, where he played in the Pro Bowl on Sunday night.
Ochocinco and his three helpers plan to function as reporters, updating a Web site and a Twitter feed during the week. The players have hundreds of thousands of regular followers on their personal Twitter accounts and other social network platforms.
They expect to attend media sessions where players and coaches are available, conduct interviews with guests at the media headquarters and provide behind-the-scenes glimpses at the nightly Super Bowl parties in Miami.
The goal is to provide players' reactions to the whirlwind week.
"That's what everybody wants to hear," Ochocinco said. "They want to hear the players' perspective. They don't want to hear what the other (media) outlets say about what they feel is going on. People want to hear what the players feel about the events, the whole nine yards."
"At that time as the season neared the end, I had to slow down a little bit on most of the social media stuff," Ochocinco said. "Coach (Marvin) Lewis never said anything directly to me, but you understood that it wasn't the right time to be doing as much as I used to. So this is the perfect time to do what I'm doing right now, and I'm the perfect fit for it."
Motorola, which is promoting its MOTOBLUR technology, assembled the four-player crew that will cover the Super Bowl.
"When OCNN first launched, the goal was to give fans unprecedented access into Chad's life and the game he loves," Motorola marketing officer Bill Ogle said. "Expanding OCNN with more correspondents for the Super Bowl just made sense."
All four players are adept at social networking, but they have never been involved in such a project.
"To be honest, I don't really know Chad that well," Cooley said in a phone interview. "He's so outgoing, he's such a prevalent figure in social networking. When Motorola asked me to do this, I was excited because I get to hang out with Chad for a week."
"I can't wait," Cooley said. "It should be a lot of fun. Just to be interviewing Peyton (Manning), to talk to Drew Brees -- that will be great."
Ochocinco should have the inside scoop on one event. He's hosting a party, for 400 people at his South Beach home Friday night, that will raise money for Haiti.
Goodell traditionally holds a question-and-answer session with reporters during the week. Ochocinco plans to be in the media contingent and hopes to be called upon to ask a question.
What would he ask Goodell?
"I'm not sure right now," Ochocinco said. "When that time comes, I'll be prepared for him. Trust me, I have a lot of questions for him."
Copyright 2010 by The Associated Press