NFL Network's Rich Eisen dons his trademark suit and tie to run his annual 40-yard dash for 'Run Rich Run' to raise awareness and support for St. Jude Children’s Research Hospital®. For the third consecutive year, Eisen's 40-yard dash airs during NFL Network's coverage of Rounds 4-7 of the NFL Draft Saturday, April 29. This year's run features Diana Flores, Captain and quarterback of the World Games Gold Medalist Team Mexico Flag Football team and star of the Emmy-nominated Super Bowl LVII commercial "Run With It," alongside St. Jude patients and the Play 60 Super Kid running their best 40-yard dash.
"Each year, our 'Run Rich Run' fundraiser keeps getting more special and holding this year's event in The Rose Bowl is yet another dream come true to help raise money for St. Jude," said Eisen.
Since Eisen began supporting St. Jude through 'Run Rich Run' fundraising eight years ago, approximately $5.2 million has been raised to benefit the mission of St. Jude: Finding cures. Saving Children.® Eisen's commitment to charity was formally recognized in 2017 when he was bestowed with the Pat Summerall Award at the Legends of Charity Dinner during Super Bowl LI week in Houston. Additionally, St. Jude presented Eisen with their Ambassador of the Year Award in October 2021, a tremendously special and prestigious honor.
Fans around the globe have since rallied around Eisen's passion for this cause, knowing that not only will it be fun to participate, but their generous donations support research and treatment toward a cure for childhood cancer and other life-threatening diseases. Continued participation will ensure that families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live.
Since 2012, the NFL has partnered with St. Jude through NFL PLAY 60, which is the "Official Champion of Play" at St. Jude Children's Research Hospital. As the League's national youth health and wellness campaign encouraging youth to get physically active for 60 minutes a day, the NFL PLAY 60 initiative helps patients and families at St. Jude cope with serious illnesses through play therapy, peer interaction and other activities.
Eisen's 40-yard dash will air during NFL Network's coverage of Rounds 4-7 of the 2023 NFL Draft in Kansas City on Saturday, April 29 at 12 Noon ET.
Fans are encouraged to submit their 40-yard dash videos or unique variation on social media using the hashtag #RunRichRun or @GMFB. Visit runrichrun.pledgeit.org to make a gift.