James was nominated by his wife Nicole as a surprise to recognize him for his passion and love of the Steelers and his youth football team. He been a Steelers fan all his life and has passed this the tradition down to his family. James has been a youth football coach for 15 years and has had the opportunity to also coach his sons. He uses his love of the Steelers as a teaching tool and has become a major inspiration to his players, parents and community. One of the best Steelers life lessons James teaches while coaching is that "Things will not always go your way but if you stay the course and do what's right it will all pay off one day".