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NFL Salute to Service | NFL.com

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Salute to Service represents the NFL's unwavering dedication to honoring, empowering, and connecting with our nation's service members, veterans, and their families. It is grounded in deep partnerships with the Bob Woodruff Foundation (BWF), Pat Tillman Foundation (PTF), Tragedy Assistance Program for Survivors (TAPS), United Service Organizations (USO) and Wounded Warrior Project® (WWP). Since 2011, more than $66 million has been raised for these Salute to Service partners.

THE NFL’S COMMITMENT TO THE MILITARY COMMUNITY

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The league honors the service and sacrifice of our military through partnerships, grants, and recognition of service members, veterans, and their families.

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The NFL leverages its platform and resources to create a positive impact for our nation's heroes. In collaboration with our partners, the league aims to enhance the independence of wounded warriors, improve veteran physical and mental health, and promote prosperity within the military community.

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The NFL unites service members and their families through a shared love of football, fostering connections within the military community and beyond.

Honor, Empower, and Connect Moments with our Military Community

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BACKGROUND ON RETAIL AND LICENSED PRODUCTS

All NFL Salute to Service product is produced by official NFL licensees. As NFL licensees, such companies pay a royalty (% of wholesale or retail sales, which varies) to the NFL when selling officially licensed products to retailers worldwide. The NFL receives payment of that wholesale or retail royalty once licensees sell their respective NFL licensed products to consumers, distributors and retailers (i,e., the royalty is not based on retailers' consumer-facing prices in-store or online). The NFL does not retain any royalties (or other proceeds) received from the sale of Salute to Service products. All of those funds (between 5% and 20% of the purchase price of each item, depending on the item) are awarded by the NFL Foundation to the NFL's nonprofit Salute to Service partners, designated by the NFL in its sole discretion each season.