The Salute to Service Award presented by USAA acknowledges the exceptional efforts by members of the NFL community to honor and support U.S. service members, veterans and their families. Congratulations to NFL Legend Donnie Edwards on being the recipient of the 2019 Salute to Service Award. Click below to learn more about the 2019 Salute to Service Award.
OVERVIEW OF THE NFL'S FUNDRAISING EFFORTS FOR THE LEAGUE'S MILITARY NONPROFIT PARTNERS:
The NFL has donated more than $44 million to its military nonprofit partners. All NFL Salute to Service product is produced by official NFL licensees. As NFL licensees, such companies pay a royalty (% of wholesale or retail sales, which varies) to the NFL when selling officially licensed products to retailers worldwide. The NFL receives payment of that wholesale or retail royalty once licensees sell their respective NFL licensed products to consumers, distributors and retailers (i,e., the royalty is not based on retailers' consumer-facing prices in-store or online).
NFL Auction: 100% of the sales price from Salute to Service products auctioned on NFL Auction go directly to the NFL's military nonprofit partners, designated by the NFL in its sole discretion each season.
At Retail: The NFL does not retain any royalties (or other proceeds) received from the sale of Salute to Service products. All of those funds (between 5% and 20% of the purchase price of each item, depending on the item) are donated to the NFL's military nonprofit partners, designated by the NFL in its sole discretion each season.
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