The NFL has partnered with licensing firm No Caller ID to create LEADERS, an innovative program with a mission to enhance diversity within the NFL licensing portfolio. The program will focus on creating NFL licensing opportunities for brands, collaborators, and artists from a wide variety of backgrounds and underrepresented communities. The LEADERS program will grant each participant a league license, allowing them to manufacture and sell products that include our league marks and logos, provide access to a suite of league benefits and assets not normally accessible by licensees, and ultimately leverage the power of the NFL to grow their businesses and brands.