The NFL, its clubs, players, the NFL Player Association, the American Cancer Society are committed to the fight against all cancers and to providing individuals with the tools they need to help them better understand early detection and ways to reduce their cancer risk. The NFL is now also working with the Canadian Cancer Society to extend this campaign internationally.
Crucial Catch: It takes all of us to fight cancer
NFL players and their families discuss why it takes all of us to fight cancer.
All clubs support the league's mission of early detection and risk reduction, and each year they elect to support one or multiple cancers. Throughout October, NFL Crucial Catch games raise awareness for cancer prevention with players, coaches, fans, and referees in apparel supporting multiple types of cancer, as well as additional on-field and in-stadium branding. In the United States, the NFL has raised over 22 million dollars for the American Cancer Society to provide screenings in underserved communities.
This year, to support the Canadian Cancer Society, designated items autographed by NFL Players and Legends are available on NFL Auction, with 100% of proceeds benefiting the Canadian Cancer Society. Funds will provide a national support system for people affected by cancer – like the free, nation-wide Cancer Information Helpline, which provides information on prevention, treatment, side effects and more, or lodges that offer a safe to stay when receiving treatment far from home.
The Canadian Cancer Society (CCS) is the only national charity that supports Canadians with all cancers in communities across the country. No other organization does what we do: we are the voice for Canadians who care about cancer. We:
Fund groundbreaking research
Provide trusted information about cancer
Provide a support system for those affected by cancer
Advocate to governments for important social change.
With your support, we can create a world where no Canadian fears cancer.
Since its establishment in 2009, the NFL's Crucial Catch campaign has raised over $22 million for the American Cancer Society. Money raised supports the American Cancer Society's Community Health Advocates implementing Nationwide Grants for Empowerment and Equity (CHANGE) program. CHANGE promotes health equity and addresses early detection disparities through community-based prevention programs that increase access to cancer screenings. Today, healthcare centers in all 32 NFL club markets receive CHANGE grants to provide outreach and education, and increased access to cancer screenings and to potentially life-saving resources.
All NFL Crucial Catch product is produced by official NFL licensees. As NFL licensees, such companies pay a royalty (% of wholesale sales) to the NFL when selling officially licensed products to retailers worldwide. The NFL receives payment of that wholesale royalty once licensees sell their respective NFL licensed products to distributors and retailers (i.e., the royalty is not based on retailers' consumer-facing prices in-store or online). The NFL does not retain any profits generated by royalties received due to the sale of Crucial Catch products. All dollars are donated to the American Cancer Society.
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