On the heels of Deaf Awareness Month in September, the NFL has redesigned the NFL-licensed apparel collection featuring American Sign Language (ASL) on NFLShop.com! The NFL ASL Collection by LOVE SIGN™ includes t-shirts by Homage featuring the logo and colors of all 32 clubs and the ASL spelling of each Club's name. This collection brings the power of ASL to official NFL apparel and is a natural step aligning with the NFL's mission of bringing together diverse communities while allowing the fanbase to express their fandom in new ways. The Love Sign's visual campaign incorporates models and allies from the CODA, Deaf, and Hard of Hearing communities and was shot on a Deaf friendly set.

The NFL ASL Collection by LOVE SIGN™
Photos by Nick Paton
The NFL ASL Collection by LOVE SIGN™
Photos by Nick Paton
The NFL ASL Collection by LOVE SIGN™
Photos by Nick Paton
The NFL ASL Collection by LOVE SIGN™
Photos by Nick Paton
The NFL ASL Collection by LOVE SIGN™
Photos by Nick Paton
The NFL ASL Collection by LOVE SIGN™
Photos by Nick Paton
Learn More About the Love Sign™
In 2023, LOVE SIGN ™ expanded from jewelry into apparel through a collaboration with the Academy Museum to celebrate the Academy Award winning film, CODA. Now, in its first launch with the NFL, they have partnered to create a design that celebrates both the beauty of the love sign and the movement that is associated with the use of the sign.
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