Ivory was selected from among five finalists through fan votes on NFL.com/rookies. The other finalists were wide receiver Danario Alexander of the St. Louis Rams, linebacker Jermaine Cunningham of the New England Patriots, free safety Cody Grimm of the Tampa Bay Buccaneers, and defensive tackle Ndamukong Suh of the Detroit Lions.
After the regular season, five players will be nominated for Pepsi NFL Rookie of the Year honors. Fans can vote for the winner on NFL.com/rookies throughout the month of January. The winner will be announced at a press conference at Super Bowl XLV in North Texas.
This is Pepsi's ninth year as the official soft-drink sponsor of the NFL and the ninth year that Pepsi will present the NFL Rookie of the Week and NFL Rookie of the Year awards.
A closer look at the finalists: