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SUPER BOWL XLIX
GAMEDAY FAN GUIDE

  • SUPER BOWL GAMEDAY SCHEDULE

    All times are approximate.


    Stadium Entry Plazas and Stadium Gates Open – 12:00 PM

    Team Warm-Ups – 3:15 PM

    National Anthem & Player Introductions – 4:15 PM

    Kickoff – 4:25 PM

    Halftime – 6:15 PM

    NO RE-ENTRY TO THE STADIUM PERIMETER

    Re-entry is not allowed once a guest exits the stadium's secured perimeter.


    SUPER BOWL GUEST SERVICES

    Fans needing assistance may visit one of the Super Bowl Guest Services offices.

    Guest Services offices can be found near the following sections:

    Main Concourse – 104 &123

    Terrace Concourse – 417 &448

    SUPER BOWL CODE OF CONDUCT

    The NFL is committed to creating a safe, comfortable and enjoyable experience for all fans. As such, guests are required to refrain from the following:

    • Behavior that is unruly, disruptive or illegal in nature;

    • intoxication or other signs of alcohol impairment that result in irresponsible behavior;

    • Foul or abusive language or obscene gestures;

    • Interference with the progress of the game (including throwing objects on the field);

    • Failing to follow instruction of stadium personnel;

    • Verbal or physical harassment of opposing team's fans


    Guests who are subjected to unruly fans or witness violations of the Super Bowl Code of Conduct can send a text to 69050, with keyword FAN followed by ISSUE and LOCATION. Message and data rates may apply.

    Fans also may visit one of the Super Bowl Guest Services offices at any point during the Super Bowl. Guest Services staff will be on standby, ready to assist.


    MOBILITY SERVICES/ADA ACCOMMODATIONS

    Elevators are located at Gate 3 near Section 136, Club East entrance at Section 128, Club West entrance (2 elevators) at Section 114 and the Media entrance near Gate 1.


    Escalators to the Club Concourse and Terrace Concourse are located directly inside Gates 1 & 3. Escalators directly to the Terrace Concourse are located at Gate 2. Escalators at the Club West and Club East entrances are reserved for Club and Loft ticketholders and access the Club Level only. Escalators will run in the upwards direction through halftime and change to the downward direction during the second half to speed exiting at the conclusion of the game.


    The Gate 2 Ramp allows access to all levels and is the only ramp in the stadium.


    Assistive Listening System: Assistive Listening Devices (ALDs) are available at all four Guest Services offices (near Sections 104, 123, 417 & 448). Fans will be asked to leave a valid driver's license or other form of identification when the ALD is checked out.

    Open Captioning: University of Phoenix Stadium is in compliance with the Americans with Disabilities Act in providing open captioning service for the stadium public address system. Open captioning is displayed under the north and south videoboards throughout gameday. In addition, open captioning is available via smart phones which are available for use, free of charge, at the Gate 1 Guest Services office (near Section 104).

    For more information on the use of closed captioning service on your personal smartphone, please CLICK HERE.

    GAMEDAY FAN PLAZA

    Open 12:00 PM — 3:00 PM to all Super Bowl XLIX ticketholders after passing through security

    Activities: Vince Lombardi Trophy photo op and kicking games on the Great Lawn; Fan tattoos and postcard-to-home stations throughout the Plaza

    Entertainment: NBC Sports & NFL Network sets, marching bands, Super Bowl Gospel Choir, cheerleader appearances and musical acts

    Concessions: Food and beverage available for purchase throughout the Plaza

    Merchandise: Flagship Store near Gate 2 and several locations throughout the Plaza

    NFL TAILGATE PARTY

    Invitation-only event – game ticket and party ticket required for admission

    NFL ON LOCATION

    Super Bowl XLIX game ticket and NFL On Location hospitality ticket are required for access to ALL On Location party venues.

    NFL On Location guests will be directed to their hospitality venues by staff holding On Location signage.

    NFL On Location "Super Bowl Club" hospitality at the Gila River Arena opens at 12:00PM.

    NFL On Location venues at University of Phoenix Stadium open at 12:30PM. Enter through Entry Plaza G to Gate 3.

    Visit NFL On Location to access other exclusive NFL event experiences throughout the year!

    TICKET RESOLUTION

    If ticket issues arise outside of the stadium, the Ticket Resolution Office is located between Verizon Entry Plaza E and Entry Plaza F.

    If ticket issues arise inside the stadium, the Ticket Resolution Office is located behind Section 123 on the Main Concourse.

    CONCESSIONS

    Concession stands are located throughout the stadium concourses near the following seating sections:

    Cheeseburger – 102, 107, 109, 129, 213, 235, 247, 408, 420, 444
    Chicken Strips and Fries – 102, 107, 109, 124, 129, 213, 235, 247, 408, 420, 444
    Crispy Chicken Sandwich – 102, 107, 109, 129, 213, 235, 247, 408, 420, 444
    Bratwurst – 102, 107, 109, 129, 213, 235, 247, 408, 420, 444
    Jumbo Red Dog – 102, 107, 109, 112, 119, 124, 127, 129, 135, 213, 220, 227, 235, 247, 406, 408, 413, 420, 434, 437, 444, 450, 452
    Nachos – 102, 107, 109, 112, 119, 124, 127, 129, 135, 203, 213, 220, 235, 406, 408, 413, 420, 434, 437, 444, 450, 452
    Fries – 102, 107, 109, 124, 129, 213, 235, 247, 408, 420, 444
    Popcorn – 102, 107, 119, 124, 127, 129, 135, 203, 220, 227, 406, 408, 413, 420, 434, 437, 444, 450
    Kettle Corn – 102, 107, 109, 112, 113, 119, 124, 126, 127, 129, 132, 134, 135, 203, 209, 213, 220, 227, 235, 240, 247, 406, 408, 411, 413, 416, 420, 434, 437, 440, 444, 448, 450, 452
    Ice Cream – 102, 107, 109, 112, 113, 119, 127, 129, 132, 134, 135, 203, 209, 213, 220, 227, 235, 240, 247, 406, 408, 411, 416, 420, 437, 440, 444, 448, 452
    Peanuts – 102, 107, 109, 112, 113, 119, 124, 126, 127, 129, 132, 134, 135, 203, 209, 213, 220, 227, 235, 240, 247, 406, 408, 411, 413, 416, 420, 434, 437, 440, 444, 448, 450, 452
    M&Ms – 102, 107, 109, 112, 113, 119, 127, 129, 132, 135, 203, 209, 213, 220, 227, 235, 240, 247, 406, 408, 416, 420, 437, 440, 444, 452
    Red Vines – 102, 107, 109, 112, 113, 119, 127, 129, 132, 135, 203, 209, 213, 220, 227, 235, 240, 247, 406, 408, 416, 420, 437, 440, 444, 452
    Regular Draft Beer – 102, 107, 109, 112, 113, 119, 124, 126, 127, 129, 132, 134, 135, 203, 209, 213, 220, 227, 235, 240, 247, 406, 408, 411, 413, 416, 420, 434, 437, 440, 444, 448, 450, 452
    Souvenir Soda – 102, 107, 109, 112, 113, 119, 124, 126, 127, 129, 132, 134, 135, 203, 209, 213, 220, 227, 235, 240, 247, 406, 408, 411, 413, 416, 420, 434, 437, 440, 444, 448, 450, 452
    Regular Soda – 102, 107, 109, 112, 113, 119, 124, 126, 127, 129, 132, 134, 135, 203, 209, 213, 220, 227, 235, 240, 247, 406, 408, 411, 413, 416, 420, 434, 437, 440, 444, 448, 450, 452
    Bottled Water – 102, 107, 109, 112, 113, 119, 124, 126, 127, 129, 132, 134, 135, 203, 209, 213, 220, 227, 235, 240, 247, 406, 408, 411, 413, 416, 420, 434, 437, 440, 444, 448, 450, 452
    Gatorade – 102, 107, 109, 112, 113, 119, 124, 126, 127, 129, 132, 134, 135, 203, 209, 213, 220, 227, 235, 240, 247, 406, 408, 411, 413, 416, 420, 434, 437, 440, 444, 448, 450, 452
    Big AZ Dog – 112, 119, 135, 213, 235, 247, 406, 413, 434, 437, 450
    Kosher Dog – 102, 107, 109, 112, 119, 124, 127, 129, 135, 213, 220, 235, 247, 406, 408, 413, 420, 434, 437, 444, 450, 452
    Side of Cheese – 102, 107, 109, 112, 119, 127, 129, 135, 203, 209, 213, 220, 235, 240, 247, 406, 408, 413, 420, 434, 437, 444, 450, 452
    BBQ Sandwiches – 134, 411, 448
    Deluxe Nachos – 127, 134, 411, 448, 452
    Coffee – 109, 115, 124, 129, 136, 220, 227, 416, 422, 440
    Pizza – 113, 132, 209, 240, 416, 440
    Deluxe Burgers – 203, 213, 247
    Paninis – 220, 227
    Hand Rolled Pretzels – 209, 240
    Street Tacos – 203, 213, 247
    Pretzels – 112, 119, 127, 135, 203, 209, 240, 406, 413, 434, 437, 450, 452
    Pizza Box Nachos – 127, 452
    Churros – 127, 203, 452

  • Gameday Exterior Map:

    Stadium Exterior Map
    Gameday Interior Map:

    Stadium Interior Map
    RESPONSIBLE DRINKING PROGRAM

    Bud Light, University of Phoenix Stadium and the NFL want to remind adult fans (21+) to be a Bud Light Good Sport by drinking responsibly, being or using a designated driver or otherwise ensuring you have a safe ride home.


    Bud Light Good Sport kiosks can be found on the Main Concourse near the Guest Services offices (Sections 104 & 123) and on the Terrace Concourse near the escalator and ramp at Gate 2.

    ALCOHOL SALES POLICY

    • Alcohol will be sold at authorized concession stands and will be vended in concourse areas only.

    • Alcohol will not be sold to guests under 21 years old. It is a violation of the law for alcohol to be provided to any individual less than 21 years of age.

    • Guests who appear to be less than 40 years of age will be required to show proper identification and proof of age when purchasing alcoholic beverages.

    • International guests will be required to present a passport as proof of age.

    • Fans may only purchase two (2) alcoholic beverages per person, per transaction.

    • Serving sizes may not exceed 20 ounces for beer, 6 ounces for wine and 1.5 ounces for distilled spirits, which should never be sold in double servings.

    • Alcoholic beverages are prohibited in the Family Sections (alcohol-free seating areas at Sections 114, 424 & 432).

    • All sales of alcoholic beverages will cease at the end of the third quarter.

    ATMs

    Automated Teller Machines (ATMs) are located near the following sections:
    Main Concourse : 104 & 123
    Club Concourse : 216 & 233
    Terrace Concourse : 416 & 448
    Portable ATMs throughout the stadium

    RESTROOMS

    Restrooms are conveniently located on all levels throughout University of Phoenix Stadium.
    All public restrooms are accessible to guests with disabilities.
    All men's, women's and family restrooms at University of Phoenix Stadium are equipped with a baby changing station.
    The family restrooms are located on the Main Concourse (near Sections 102, 114, 124 & 136), Club Concourse (near Sections 204, 219, 230 & 247) and Terrace Concourse (near Sections 404, 421, 435 & 454).

    FIRST AID/MEDICAL

    Should you need immediate emergency medical assistance, please call 911.
    In non-emergency situations, guests requiring medical assistance should contact any uniformed staff member or visit a First Aid station.
    First Aid stations are located throughout the stadium concourses near the following seating sections:
    Main Concourse – 122 & 136
    Club Concourse – 241
    Terrace Concourse – 416 & 448
    First Aid also will be available at the NFL Tailgate Party and NFL On Location "Super Bowl Club" at Gila River Arena.

    LOST AND FOUND

    If you find an item while attending Super Bowl XLIX, please give it to any NFL Guest Services staff member or drop it off at any Guest Services office. Guests looking to claim or report lost items during the Super Bowl should visit any Guest Services office.
    For postgame inquiries, please contact the 24/7 Command Center at 623.433.7147.
    Any item not claimed 30 days after Super Bowl XLIX will be donated to charity.

    NFL SHOP AT SUPER BOWL PRESENTED BY VISA

    Authentic Super Bowl XLIX Merchandise Locations
    Officially licensed merchandise is available at sales locations throughout University of Phoenix Stadium.
    Visit the ultimate fan destination for all of your authentic Super Bowl XLIX merchandise needs. With more than 10,000 square feet of selling space, and the widest selection of gear, take home a piece of the game.
    Outside Merchandise Locations:
    Six locations in GameDay Fan Plaza
    Walk-in Flagship Store adjacent to Gate 2
    One location at the NFL Tailgate Party (for guests of the NFL Tailgate Party only)

    Inside Merchandise Locations:

    Flagship Store – Adjacent to Gate 2 near Section 123
    Main Concourse – 101 – 137; Express Outlets – 102, 103, 105, 108, 111, 113, 115, 116, 119, 122, 124, 125, 127, 129, 131, 133, 135, 136
    Club Concourse – Sections 217 & 232; Express Outlets – 208, 213, 221, 239, 243
    Terrace Concourse – 408 & 440; Express Outlets – 403, 411, 416, 420, 423, 428, 433, 435, 436, 442, 444, 445, 449, 453

    TAXIS, BLACK CARS AND LIMOS

    Taxis will be able to drop off and pick up on 95th Avenue, just north of Maryland Avenue.
    Black Cars and Limos should have purchased a parking permit for each fare at superbowl.clickandpark.com as there will be no designated Black Car/Limo drop off or pick up area.

    ROADSIDE ASSISTANCE

    For assistance within University of Phoenix Stadium Parking Lots from 7:00AM – 11:00PM, coordinate with on-site parking management for assistance.
    For assistance within University of Phoenix Stadium Parking Lots after 11:00PM, call 1.800.222.4357 (1.800.AAA.HELP) for service. There may be a charge associated with this service.

    PLEASE NOTE

    When leaving Super Bowl XLIX, fans should exit the game from the same Entry Plaza that they entered through if utilizing the same mode of transportation that was used to get to the game.

    QUESTIONS?

    Questions about gameday? Tag your posts with #SBQuestions.