Salute to Service Award
The Salute to Service Award presented by USAA was created to acknowledge the exceptional efforts by members of the NFL community to honor and support U.S. service members and veterans. Click below to view all nominees and then send your support by tweeting out to your favorite nominee’s team with #SaluteToService.
NFL and the Armed Forces
Supporting the military is part of the fabric of the NFL. This support takes place both at home and abroad, with NFL players and coaches traveling overseas to salute the troops, as well as with team recognition of our servicemen and women through the Salute to Service campaign.
Through its long standing partnerships and support from our 32 teams, the NFL takes pride in supporting military personnel and remains committed to raising awareness for the sacrifices they make on our behalf. All proceeds from the NFL’s Salute to Service campaign are donated to the NFL’s three military appreciation nonprofit partners: USO, Pat Tillman Foundation, and Wounded Warrior Project.
P&G has specially marked holiday packs at retail promoting the Salute to Service initiative and has made a $100,000 donation in support of the military appreciation campaign. Chicago Bears defensive end, Jared Allen, is featured in P&G's national TV spot. Allen surprises a military veteran's family with the P&G holiday packs.
USAA Supports Salute to Service
Since 2011, USAA has served as the Official Military Appreciation Sponsor of the NFL. Together, USAA and the NFL seek to elevate military appreciation across the league among players, teams, and fans through the NFL Salute to Service initiative. USAA annually works with several NFL teams during the NFL Salute to Service campaign to honor the men and women who have served and currently serve in the U.S. military by conducting base visits, hosting military at training camps, hosting thousands of military at Salute to Service games, conducting in-stadium card stunts, and enlisting NFL fans to demonstrate their appreciation by participating in the Salute to Service conversation. You can share your military appreciation by posting a “thank you” message to someone who has served by including #SaluteToService in your social post. Visit SaluteToService.com to see how USAA honors the military.
The NFL does not profit from the sale or auction of Salute to Service - identified merchandise. In 2013, the NFL donated more than $1.5 million for the NFL’s three military appreciation nonprofit partners: Pat Tillman Foundation (PTF), USO and the Wounded Warrior Project (WWP). This year, funds will be raised through two primary channels: NFL Auction and the sale of Salute to Service- identified merchandise at retail.
NFL Auction: 100% of proceeds from Salute to Service products auctioned on NFL Auction go directly to the three non-profit organizations listed above.
At Retail: 100% of the NFL’s proceeds from Salute to Service product sales go to the three organizations listed above.
BACKGROUND ON RETAIL/LICENSED PRODUCT:
All NFL Salute to Service product is produced by official NFL licensees. As NFL licensees, such companies pay a royalty (% of wholesale sales) to the NFL when selling officially licensed products to retailers worldwide. The NFL receives payment of that wholesale royalty once licensees sell their respective NFL licensed products to distributors and retailers (i.e., the royalty is not based on retailers’ consumer-facing prices in-store or online).
The NFL does not retain any profits generated by royalties received due to the sale of Salute to Service products. All dollars are donated to PTF, USO and WWP.
National Football League Players Incorporated