Salute to Service Award
The Salute to Service Award presented by USAA was created to acknowledge the exceptional efforts by members of the NFL community to honor and support U.S. service members, veterans and their families. USAA and the NFL presented Carolina Panthers Defensive End Jared Allen with the 2014 Salute to Service Award at the 4th Annual NFL Honors awards ceremony in Phoenix on Saturday, January 31st. Click below to learn more about Jared's work in the military community and view the other 2014 Salute to Service Award nominees.
NFL and the Armed Forces
Supporting the military is part of the fabric of the NFL. This support takes place both at home and abroad, with NFL players and coaches traveling overseas to salute the troops, as well as with team recognition of our servicemen and women through the Salute to Service campaign.
Through its long standing partnerships and support from our 32 teams, the NFL takes pride in supporting military personnel and remains committed to raising awareness for the sacrifices they make on our behalf. All proceeds from the NFL’s Salute to Service campaign are donated to the NFL’s three military appreciation nonprofit partners: USO, Pat Tillman Foundation, and Wounded Warrior Project.
Below are examples of how partners use the funds:The Pat Tillman Foundation provides scholarships for service members, veterans and their spouses as part of the Tillman Military Scholars program.
The USO built the NFL Sports Lounge at the USO Warrior and Family Centers at Walter Reed National Military Medical Center (Md.) and Fort Belvoir (Va.) as part of NFL's funding of the Operation Enduring Care initiative.
The Wounded Warrior Project hosts Physical Health and Wellness Expos for severely injured veterans around the country.
USAA Supports Salute to Service
Since 2011, USAA has served as the Official Military Appreciation Sponsor of the NFL. Together, USAA and the NFL seek to elevate military appreciation across the league among players, teams, and fans through the NFL Salute to Service initiative. USAA annually works with several NFL teams during the NFL Salute to Service campaign to honor the men and women who have served and currently serve in the U.S. military by conducting base visits, hosting military at training camps, hosting thousands of military at Salute to Service games, conducting in-stadium card stunts, and enlisting NFL fans to demonstrate their appreciation by participating in the Salute to Service conversation. You can share your military appreciation by posting a 'thank you' message to someone who has served by including #SaluteToService in your social post. Visit SaluteToService.com to see how USAA honors the military.
The NFL does not profit from the sale or auction of Salute to Service - identified merchandise. In 2015, the NFL donated more than $4.5 million to its military non-profit partners, designated by the NFL. This year, funds will be raised through two primary channels: NFL Auction and the sale of Salute to Service- identified merchandise at retail.
NFL Auction: 100% of proceeds from Salute to Service products auctioned on NFL Auction go directly to the NFL’s military non-profit partners.
At Retail: 100% of the NFL’s proceeds from Salute to Service product sales go to the NFL’s military non-profit partners.
BACKGROUND ON RETAIL/LICENSED PRODUCT:
All NFL Salute to Service product is produced by official NFL licensees. As NFL licensees, such companies pay a royalty (% of wholesale sales) to the NFL when selling officially licensed products to retailers worldwide. The NFL receives payment of that wholesale royalty once licensees sell their respective NFL licensed products to distributors and retailers (i.e., the royalty is not based on retailers' consumer-facing prices in-store or online).
The NFL does not retain any profits generated by royalties received due to the sale of Salute to Service products. All dollars are donated to the NFL's military non-profit partners, designated by the NFL in its sole discretion each season.
National Football League Players Incorporated