NFL and the Armed Forces
Supporting the military is part of the fabric of the NFL. This support takes place both at home and abroad, with NFL players and coaches traveling overseas to salute the troops, as well as with team recognition of our servicemen and women through the Salute to Service campaign.
Through its long standing partnerships and support from our 32 teams, the NFL takes pride in supporting military personnel and remains committed to raising awareness for the sacrifices they make on our behalf.
Salute To Service Award
The NFL awarded Ravens Head Coach John Harbaugh with the Salute to Service Award presented by USAA, the League's Official Military Appreciation Sponsor. The award was created to acknowledge the exceptional efforts by members of the NFL community to honor and support U.S. service members and veterans.
MILLION FAN SALUTEUSAA encourages NFL fans to show their military appreciation by participating in the Million Fan Salute initiative. Fans can salute our Armed Forces on behalf of their favorite team, and the cities with the most salutes will earn rewards for their local military community's morale, sports and recreation initiatives on behalf of USAA. In the 2013 season, the five fan bases that earned rewards for local military were: Seattle, Denver, Green Bay, Minnesota and Tampa Bay.
Please join the conversation on Twitter: #NFLSalute
Text NFLSALUTE to 69635 (MYNFL) to learn how you can help support our nation's service members and veterans. Msg&data rates may apply
Overview of the NFL's Fundraising Efforts for the Pat Tillman Foundation, USO and the Wounded Warrior Project
The NFL does not profit from the sale or auction of Salute to Service - themed merchandise. In 2012, the NFL donated nearly $800,000 for the NFL's three military appreciation nonprofit partners: Pat Tillman Foundation (PTF), USO and the Wounded Warrior Project (WWP). This year, funds will be raised through two primary channels: NFL Auction and the sale of Salute to Service- identified merchandise at retail.
NFL Auction: 100% of net proceeds from Salute to Service - themed items auctioned on NFL.com/auction are split three ways and donated to the three non-profit organizations listed above.
At Retail: In 2013, the NFL will launch a limited line of Salute to Service-identified licensed merchandise available for sale at select retail stores and NFLSHOP.com. The NFL will donate 100% of its net proceeds to the three organizations listed above.
Background on Retail/Licensed Product:
All Salute to Service themed NFL product is produced by official NFL licensees. NFL licensees pay a royalty (% of wholesale sales) to the NFL when selling officially licensed products to distributors/retailers worldwide. The NFL receives a royalty payment from its licensees once the licensees sell their respective NFL licensed products to distributors or retailers (i.e., the royalty is not based on retailers' consumer-facing prices in-store or online). For NFL Salute to Service-licensed products, the retail donation model works as follows:
The NFL does not retain any profits generated by royalties received due to the sale of Salute to Service themed products. All dollars are either donated to PTF, USO and WWP, or used directly to pay expenses incurred to produce and promote the campaign (e.g., marketing and promotional asset costs to build awareness for Salute to Service campaign). These costs include the production of in-stadium banners and stencils and the purchase of on-field and sideline Salute to Service products.
Once production costs are covered to produce and promote the Salute to Service campaign, the NFL donates the full remainder of the licensees' wholesale royalties directly to the three organizations listed above.