NFL Play60
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Dairy Council and NFL, in collaboration with the USDA, to help encourage today's youth to lead healthier lives. The key to Fuel Up to Play 60’s success is having a strong student foundation, a team of committed educators and community engagement. Together we can continue to build a healthy, high-achieving generation of youth! Get involved today! To become a Fuel Up to Play 60 school, visit
The American Heart Association and the National Football League challenge you to #GetMovingPLAY60 in school and at home with a four-week program that inspires kids to get the recommended 60 minutes or more of physical activity a day in school and at home. To sign up for the PLAY 60 Challenge, visit
Does your kid have the moves to be the next Super Kid? Starting September 21st, parents can enter their kids in the NFL PLAY 60 Super Kid Contest presented by Danimals for the opportunity to hand the game ball to an official before the opening kickoff of Super Bowl LII in Minnesota on February 4, 2018. Parents can submit their kids’ 20-second celebration dance videos to enter the contest online at or on social media using the hashtag #PLAY60Contest.
The NFL and our member clubs have teamed up with the Special Olympics to provide opportunities for athletes of all abilities to get active for 60 minutes a day. The Special Olympics is a global movement dedicated to empowering people with intellectual disabilities and delivers 32 Olympic-type sports and more than 81,000 games and competitions throughout the year. To learn more, visit:
Since 2012, the NFL has been a dedicated partner through the 'NFL PLAY 60' program, which is the 'Official Champion of Play' at St. Jude, helping to give all kids the chance to play. St. Jude patients and families cope with serious illnesses through play therapy, peer interaction and more. As part of PLAY 60, St. Jude has had the opportunity to be a part of the NFL Draft and NFL Network's Run Rich Run campaign during NFL Scouting Combine. To learn more, visit:
To ensure all kids have an equal opportunity to play, the NFL has teamed up with Shriners Hospitals for Children, a recognized leader in caring for children with orthopaedic conditions and spinal cord injuries, by providing a free NFL PLAY 60 All-Ability Guide. The NFL PLAY 60 All-Ability Guide includes adaptive activities and tips so children with mobility challenges will have the opportunity to participate and pursue a healthy lifestyle. To learn more, visit:
NFL FLAG Powered by USA Football provides opportunities for children age 5-17 to enjoy America's favorite sport. Players benefit by being physically active through non-contact, continuous action while learning the fundamentals of football, lessons in teamwork and sportsmanship. To join a FLAG league, visit
The NFL PLAY 60 CHARACTER CAMPS program is a partnership between the NFL and the Muñoz Agency. The mission of the camps is to make a positive impact on youth through teaching football skills, emphasizing exercise, and reinforcing the importance of character in athletics and life. The Character Camps are part of the NFL’s year-round Hispanic outreach initiative, focused on offering youth opportunities to play and experience the game of football. Since the inception of NFL PLAY 60 Character Camps in 2012, more than 60 camps have taken place, impacting more than 20,000 youth across the country.
About Play60
Our Mission: To make the next generation of youth the most active and healthy.

In October of 2007, the NFL launched NFL PLAY 60, a national youth health and fitness campaign focused on increasing the wellness of young fans by encouraging them to be active for at least 60 minutes a day.

Over the past decade, the NFL has partnered with leading academic, scientific and nonprofit organizations, including the American Heart Association, National Dairy Council, Special Olympics, Shriners Hospitals for Children, St. Jude, and the United Way, to help children of all abilities lead healthier, active lives.

Since the launch of the campaign, the NFL has committed more than $350 million to youth health and fitness through programming, grants, and media time for PSAs; the NFL and its clubs have supported programs in over 73,000 schools nationwide, giving more than 38 million children the chance to boost physical activity levels and build a foundation for a healthy lifestyle.

The NFL and its partners are committed to continue the PLAY 60 movement for an active and healthier generation for years to come.